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《LOHAS 健康时尚》
中国第一本宣扬LOHAS生活方式的女性杂志
What is LOHAS?
乐活：健康及可持续性的生活方式
LOHAS ＝ Lifestyle Of Health And Sustainability
What is 《LOHAS 健康时尚》?
《LOHAS 健康时尚》＝ 健康生活，美丽时尚
Healthy Life, Beauty Style
众所周知，LOHAS即LIFESTYLE OF HEALTH AND SUSTAINABILITY。这概念早在1999年便是由美国社会学者PAUL RAY著书提出，以一个英文简写LOHAS来概括这个新兴的消费者族群的生活方式。
其实所谓LOHAS，我们的意思是希望推崇一种健康的，同时能兼顾到现在人们经常挂在口上的可持续性发展概念的生活方式。
没错，LOHAS便是健康时尚！21世纪的健康时尚就是LOHAS！由此我们提出了杂志的理念为“健康生活，美丽时尚”，因为《健康时尚》所谈论的健康不单希望从东方观念的和谐循环出发，同时更强调西方科学理论的根据。而且，我们在筹备全书不同范畴的内容时都有一个共通的诉求，那便是对美的追求，是探索美丽，重新定义美丽的哲学式思维。
事实上，说得直白一点，对青春科学的研究便是为了让你青春常驻，而对美丽哲学的领悟便是为了让你美丽永续！它们的糅合便成为现代城市人一个完美的属于未来的健康生活主张。
然后，来到我们的内容定位：关爱、关心、关怀。将这三个层次都放到封面上，成为和我们书名一样重要的杂志定位。关爱的是自己；关心的是他人；关怀的是地球。它们贯彻了《健康时尚》全书的内容，形成了我们与众不同的重要分野。
其实我们对健康生活的领会便是这三个层次由内而外的一种整合态度，和市场里其它的健康类杂志是截然不同的。《健康时尚》是中国第一本宣扬LOHAS健康新生活方式的女性杂志，也绝对会成为21世纪健康生活方式的最重要平台。让我们一起朝青春美丽的未来进发。 |
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 As we know, LOHAS is an abbreviation referring to "Lifestyle Of Health And Sustainability", which has long been proposed by American socialist Paul Ray in 1999 to generalize the lifestyles of the emerging consumer group. And now by encouraging LOHAS,we mean to popularize a kind of healthy and
sustainable lifestyle which is frequently mentioned by modern people.
Yes, LOHAS means healthy and trendy, and the healthy and trendy lifestyle in the 21st Century is right LOHAS! With this idea, we decide that the concept of this magazine is "the science of life and the philosophy of beauty", because the health concepts in the LOHAS magazine will not only go with the harmonious circulation in oriental philosophy, but will also go with the western science theory. Also, the different contents in the magazine have a common appeal, that is the pursuit of beauty,and the philosophy of exploring and redefining beauty.
To be more explicit, in the LOHAS magazine, the study of youth science is to help you retain forever youth, while the study of beauty philosophy is for eternal beauty!
Now, let’s see the content positioning of this magazine: Love, care, concern—love yourself, care for others, and concern for the world. Being as important as the name of the magazine, these three logos all appear on the cover. They go through the whole magazine, become its unique feature that distinguishes it from all others of its kind. As a matter of fact, our understanding of healthy life is right the integrated attitude of these three fields, which makes this magazine sparkle in the market. |
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品牌理念
CONCEPT
探索青春的科学，美丽的哲学
追求青春常驻，美丽永续
TO DISCOVER THE SCIENCE OF
YOUTH & THE PHILOSOPHY OF
BEAUTY
TO ACHIEVE FOREVER YOUNG &
ETERNAL BEAUTY
内容定位
ESSENCE
关爱自己，关心他人，关怀地球
Love yourself, Care for others, Concern for the world
出版宗旨
PUBLICATION GOAL
建造中国第一个让读者永葆青春和美丽的整合式健康美容传播平台
To build China’s first ever integrated communication
platform for Sustainable Health and Youth Beauty
定位
POSITIONING
中国第一本宣扬LOHAS生活方式的女性杂志
The First LOHAS Women Magazine in China |
品牌基因
THE DNA
创意理性品位
Creative, Rational, Tasteful
呈现方式
LOOK & FEEL
和、敬、亲、美、淡、浅、精、简、静、轻、慢
Harmonious, Respectful, Intimate, Beautiful, Light,Refined, Simple, Quiet, Slow
口号
SLOGAN
健康生活, 美丽时尚
Healthy Life, Beauty Style
出版日期
PUBLICATION DATE
每月18日
18th of each month
定价
PRICE
人民币10元
RMB: 10 |
我们的发行优势
OUR DISTRIBUTION STRENGTH
现代传播集团在中国出版界拥有14年全国发行运营经验，覆盖全国超过25,000个销售点。
全国超过32个大城市的书报摊、各大宾馆、酒店、机场、火车站、地铁、连锁店、高级百货商店、高端健康中心，YOGA及SPA会所、高质量医疗护理中心，均有发售。
Modern Media Group has 14 years’ experience in
national distribution, with strong & wide coverage of over 25,000 distribution points, including newsstands, high-end restaurants, 5-star hotels,
airports, railway stations, subways, chain stores,
high-end department stores, health centres, YOGA & SPA and medical centres in 32 major cities in China.
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目标受众
TARGET READERS
追求可持续健康及高素质生活的人。
读者轮廓:
女性:25~45岁
HEIDIS 海蒂族群(高教育， 独立自主，专业学位)
读者心理层:
自信、精力充沛、有进取心、有梦想、爱幻想，更渴望在健康生活中找到新的定位。
她们时尚消费能力强，使用奢侈品，恰当地化妆，关心健康、饮食、营养，对新产品感兴趣。
Those who are pursuing a sustainable healthy and high quality lifestyle.
Demographics:
Female:25~45
HEIDIS (High Educated, Independent, Degree-carrying Individuals)
Psychographics:
Confident, energetic and ambitious, with dreams
and fantasies. Desire to find a new identity in the new healthy lifestyle.
Willingness to consume at fashion, use luxury goods,
do appropriate makeup. They pay attention to health,foods, nutrition and are interested in new products. |
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主要栏目结构
MAJOR CONTENTS & STRUCTURE
内容矩阵CONTENT MATRIX
九生循环: 从中国及东方美丽哲学观念引申出来的和谐结构。
9 Life Cycles
A Harmonious structure derives from the Chinese and Oriental Philosophy of Beauty.
1. 新生
全球健康时尚生活的最新信息。
What’s In
最新生活及可持续性发展概念。
What’s Hot
介绍全球Lohas健康热点、活动趋势、设计等产品。
What’s New
全球最新Lohas美容及健康产品推介。
Our Lohastyle
每期由来自特定范畴的多位名人与专业人士（如设计师、音乐家）分享他们对Lohas的看法，提倡新生活概念。
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1. NEW LIFE
Latest news of healthy lifestyle and information
around the world.
What’s In
Latest concepts and trends on lifestyle and
sustainability.
What’s Hot
Hottest health elements in the world.
What’s New
Lastest Lohas beauty and health products.
Our Lohastyle
Professional’s views on their own Lohas lifestyle. |
2. 美生
提倡自信、自在、自然美容态度，强调轻描淡抹，健康意识的正确保养。
乐活美人
配合当季各大品牌最新产品与灵感，以概念大片呈现东方女性神韵与优雅妆容。
美丽访问
每期由名人美女，分享她们的美容秘密与心得。
你挑我选
每期编辑精选，并以交流形式探讨不同美容方法的好处。
美丽主张
迎合每期全书的大主题，提倡Lohas护肤概念。
美生主义
剖析美容产品中的一些天然元素，深入说明功效与特性。
美人必读
针对季节性需要的脸部护肤实用性指南。
美体部落格
按不同季节的需要，定点身体护理指南。
美容达人堂
美容专家及权威，诠释每期美容主题，发表独有看法与观点。
美容问与答
与读者互动，解决读者在美容上遇到的具体问题。
时装态度
提倡时尚Lohas时装态度，以自然舒适为大前提。
美人计
由助理出版人应青蓝Kelly Ying与名人好友分享如Lohas美容、绿色生活方式，以及生活中最新话题的看法。
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2. BEAUTY LIFE
To promote natural makeup & health consciousness.
Lohas Beauty
Presenting oriental elegance with latest beauty products.
Beauty Interview
Interview with beautiful ladies for their beauty secrets.
Lohas Choices
In-depth beauty feature on the concept of Lohas for
skin care.
Beyond Beauty
Look into the ways to have beauty from within.
Seasonal Philosophy
A seasonal skin care guide.
Small Tips
Practical tips for seasonal skin problems.
Blog
Beauty editors of Lohas talk about their different
attitudes and ways for body care.
Beauty Columns
Beauty professional’s point of views on beauty.
Beauty Q&A
Interactive section in giving readers their beauty solutions.
Fashion Attitude
Interpretations on Lohas’ fashion attitude from which the feeling of natural and comfort comes first.
Kelly’s Talk
Celebrities share their Lohas lifestyle with our Associate Publisher, Kelly Ying.
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3. 人生
封面故事，专访拥有绿色概念环保意识的明星名人，和他们一起探索人生真义，美丽真谛。
封面故事
利用专访对谈介绍拥有健康生活态度的明星，谈他们对美丽以及生命的诠释。
名人健康生活方式访谈
专访对绿色，以及生态环保有抱负的名人，畅谈他们的经验、期望，以及对绿色生活的体验。 |
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3. MY LIFE
Cover stories on stars who go green, care for nature
and are keen on pursuing the meaning of life and
the truth of beauty. The focus will also be on their natural attitude towards healthy and sophisticated lifestyle.
Cover Story
Interview with stars who are healthy and environmentally conscious and will share their thoughts on life and essence of beauty.
Eco-Celebrities
Celebrities of different fields talk about their enlightenment and experience from green life. |
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4. 养生
崇尚自然疗法，健康的饮食智慧，最新的SPA指南。
水动力
最新SPA指南，以专题方式介绍国内以至全球的水疗SPA。
养生之道
营养师以营养学角度，解决女性在日常生活健康各种问题及提供健康食疗指导。
有营有理
专家帮助读者以营养学解决针对季节性的健康问题。
健康食疗
介绍话题健康食疗方法，透过健康食疗维持身体和谐的平衡。
健康元素
逐一介绍日常生活经常接触到的健康食材的功效与用法。
健体之道
专家示范瑜伽和各种运动，强化身体健康，改善及保持良好体形指南。
自然疗法
自然疗法专家谈论以非医药的天然疗法达至身心和谐平衡之道。
不时不食
名食家或名厨专栏，分享季节时令食材或美食。
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4. HEALTHY LIFE
A complete guide to healthy food & drinks, SPA news and natural therapy.
SPA
An ultimate and all-rounded SPA experiences section, introducing the best and hippest SPA from China and around the world.
Nutrition
A guide to healthy diet from nutritionists and
professional solutions for readers on seasonal health
problems.
Healthy Diet
A practical guide on how to achieve a harmonious body with specially designed diet.
Healthy Element
Introduce one daily healthy ingredient each issue.
Body Fit
A body fitness guide with demonstration from experts of yoga and various sports activities.
Natural Therapy
Alternative therapists talk about natural ways to
achieve balance in body and mind.
Seasonal Food
Famous chefs and gourmets share their secret
recipes. Not only eating by nature, but also eating
by seasonal picks. |
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 5. 乐生
享受生活，衣食住行皆尊重大自然，强调Lohas的生活方式。
悠游行
心灵假期，脱离城市生活，以作者的角度亲自体验旅游。
自游人
脱离原本的生活环境，投入其它国家的生活，体验其它民族的生活环境与生活状态，了解不同的文化和价值观。
乐生法则
追求在旅途中幸福快乐的方法，具实用性指导。
回家好
每期介绍一个甚具Lohas特色的家居及主人访问。 |
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5. ENJOY LIFE
How to enjoy life in LOHAS style.
A Trip to Nature
Escape from city life to Nature and experience an
eco-journey.
Travelogue
A journey not only travel for beautiful scenery, but
also for culture and humanities.
Tips to Enjoy
A practical guide of pursuing sense of happiness
during a jouney.
Home Sweet Home
LOHAS home visit and interviewing home owner. |
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6. 达生
透过东西方Lohas达人的观点，体悟人生另一境界。
生活达人（东方）
生活达人（西方）
由来自东方及西方的Lohas达人，谱出精神生活与心
灵的指导。
6. ABOVE LIFE
To learn wisdom of life from interviews of masters of
life from both eastern and western.
Life Mentor (Eastern)
Life Mentor (Western)
A spiritual guide from life mentors from eastern and
western world.
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7. 护生
职业女性的职场指导与实用性心理指南。
心理指南
心理专家解释在城市生活，或职场上遇到的各种问题与成因，提供具体解决方案。
情感关系
恰当地处理人际关系，达到快乐和谐人生。
两性关系
剖析两性性生活有趣话题，寻求美满性生活。
亲子关系
专家探讨职业女性的亲子关系，建立融洽亲子生活指南。
志愿者面对面
名人分享参与公益慈善及社会活动经验与感受。
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7. CARE LIFE
Practical tips on caring of mind.
Psycho-Guide
Psychologists talk about different problems stemmed
from work, office and city life, providing practical
solutions as well.
Relationships
Tips to have a happy and harmonious life by having
a harmonious relationships with partners, family,
friends and co-workers.
Sex Talk
Women and their sex lives.
Parental Guide
A parental guide for career women.
Volunteers Talk
Charity experiences shared by celebrities. |
8. 医生
中西医专业权威生活化的医疗指导，主要解决亚健康问题。
生活治疗
以中及西医角度，说明季节性健康问题的成因，以及调养方法。
本草纲目
中药材分析与基本用法，提供简单使用方法，协助读者调理身体
乐活处方
专业中西医指导亚健康问题解决方案，提升生活质量
问医生
与读者互动形式，邀请专业中西医解决读者在日常健康上的疑惑。
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8. CURE LIFE
In search of the harmony between Western and
Chinese medical treatment.
Life Therapy
Seasonal health problems with solutions from Chinese and Western medical views.
Herbs Bible
A Practical guide of Chinese Herbs.
Lohas Treatment
Harmony Chinese and Western treatment of health problems and solution.
Ask Doctor
Interactive section between readers and doctors(Chinese and Western), sorting out readers' daily health queries.
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9. LIFE CYCLE
Expert’s view points on Lohas culture.
Culture Attitude
Special topics about Lohas.
Review ( Music )
Recommendations of Lohas music and albums.
Review ( Books )
Review books on Lohas’ lifestyle.
Review ( Film )
Review on topical films and film makers.
Happily Slow
Columnist–Craig Au Yeung: A pioneer of Lohas lifestyle.
Laugh at Life
Columnist–Keith Chan: Famous music records producer.
Learn about Beauty
Columnist–Dr. Joe Tang: Doctor (General Practice),
editor of medical magazines.
Self Therapy
Columnist–Dr. Y.Y. Ng: Doctor of naturopathic.
Lohas Horoscope
Interesting horoscope analysis. |
9. 生生
体现关心、关怀、关爱的可持续性的生活方式邀请名人及专栏作家与读者分享独到观点。
文化态度
有关Lohas的人文专题。
音乐
Lohas音乐与唱片推介。
乐活书架
介绍有关Lohas生活态度的书籍。
电影院
女性话题电影及电影人推介。
慢慢快活
专栏作家—欧阳应霁：Lohas生活先驱分子。
好好笑
专栏作家—陈辉阳：著名唱片监制。
姿识学
专栏作家—邓耀祖医生：家庭医生，业内医学杂志作家。
自疗档案
专栏作家—吴欣欣博士：自然疗法博士。
星座
专家分析运程，提供简单有趣趋运提示参考。
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HEALTHY LIFE
BEAUTY STYLE
健康生活, 美丽时尚
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发行数量及城市分布
CIRCULATION AND DISTRIBUTION
| 华东区 |
East China |
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| 上海 |
Shanghai |
140,000 |
22.2% |
| 杭州 |
Hangzhou |
30,000 |
4.8% |
| 宁波/温州 |
Ningbo/Wenzhou |
10,000 |
2.0% |
| 苏州 |
Suzhou |
8,000 |
1.0% |
| 南京 |
Nanjing |
20,000 |
3.2% |
| 无锡/常州 |
Wuxi/Changzhou |
5,000 |
1.0% |
| 合肥 |
Hefei |
5,000 |
1.0% |
| 南昌 |
Nanchang |
5,000 |
1.0% |
| 华东区 |
SUB-TOTAL |
223,000 |
35.4% |
| 华北区 |
North China |
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| 北京 |
Beijing |
110,000 |
17.5% |
| 天津 |
Tianjin |
22,000 |
3.5% |
| 青岛 |
Qingdao |
6,000 |
1.0% |
| 济南 |
Jinan |
5,000 |
1.0% |
| 沈阳 |
Shenyang |
10,000 |
2.0% |
| 大连 |
Dalian |
10,000 |
2.0% |
| 长春 |
Changchun |
6,000 |
1.0% |
| 哈尔滨 |
Harbin |
7,000 |
1.0% |
| 西安 |
Xi’an |
10,000 |
2.0% |
| 石家庄 |
Shijiazhuang |
5,000 |
1.0% |
| 郑州 |
Zhengzhou |
5,000 |
1.0% |
| 华北区 |
SUB-TOTAL |
196,000 |
31.1% |
| 华南区 |
South China |
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| 广州 |
Guangzhou |
90,000 |
14.3% |
| 深圳 |
Shenzhen |
30,000 |
4.8% |
| 厦门 |
Xiamen |
6,000 |
1.0% |
| 福州 |
Fuzhou |
6,000 |
1.0% |
| 海口 |
Haikou |
3,000 |
0.0% |
| 三亚 |
Sanya |
2,000 |
0.0% |
| 重庆 |
Chongqing |
15,000 |
2.0% |
| 成都 |
Chengdu |
30,000 |
4.8% |
| 武汉 |
Wuhan |
10,000 |
1.6% |
| 昆明 |
Kunming |
9,000 |
1.0% |
| 长沙 |
Changsha |
5,000 |
1.0% |
| 华南区 |
SUB-TOTAL |
206,000 |
32.7% |
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| 其他 |
Other Cities |
5,000 |
1.0% |
| 总量 |
Grand Total |
630,000 |
100% |
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发行渠道分布
DISTRIBUTION CHANNELS
零售占发行总量的85%，订阅占发行总量的10%，赠阅占发行总量的5%；其中在零售渠道中：
·书报摊、书报亭等，约占零售量的50%；
·机场、地铁、宾馆等，约占零售量的10%；
·大型超市、连锁便利店等，约占零售量的35%；
·书店等，约占零售量的5%。
Retail 85%, Subscription 10%, Complimentary Copies 5%; Retail Distribution Channels:
·News-stands and news booths account for 50% of retail sales;
·Airports, subways and hotels account for 10% of retail sales;
·Large supermarkets and convenience store chains account for 35% of retail sales;
·Bookstores account for 5% of retail sales.
赠阅渠道分布
COMPLIMENTARY DISTRIBUTION CHANNELS
·机场贵宾厅；
·五星级酒店；
·高端餐厅及咖啡厅；
·SPA，Yoga中心，高端会所，健身中心；
·高流量百货商场；
·顶级美容院，美发厅，高级医疗护理中心；
·Airport VIP Lounges;
·5-star Hotels;
·High-end Restaurants / Café;
·SPA, Yoga and Health Clubs;
·High-end Shopping Malls;
·Hair & Beauty Salons, Medical Centres; |
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读者俱乐部
READERS’ CLUB
·拥有庞大的高质素的读者会员
·定期举办多种形式的读者及品牌活动
·促进品牌或产品的二次推广和延伸
·A grand and high quality readers data base
·Regular events & activities with brands and readers
·Reinforcement of brands and products promotions
网站
www.lohasliving.com.cn
一个全天候互动的网上健康美容平台及社区，并与已经营7年的国际网站www.health24.com 联盟分享资源
A Health & Beauty lifestyle interactive communication platform with a strategic alliance with an international
health website www.health24.com on synergy resources.
方向性Directional
提供全球最新健康潮流资讯
To provide readers with the latest worldwide news & information.
实用性Practical
提供各种健康贴士，运动姿势步骤及美容护肤心得
Equipped with Do’s and Don’ts on health tips, exercise manual, beauty & skincare knowledge.
互动性Interactive
平台及社区, 读者与杂志互动，广告商与读者互动及读者与读者沟通交流
Platform and community for readers to interact with Lohas advertisers and among themselves. |
目标读者构成
TARGET READERSHIP PROFILE
| 年龄(女性) |
Age ( Female ) |
|
| 20~24 |
20~24 |
10% |
| 25~29 |
25~29 |
30% |
| 30~34 |
30~34 |
28% |
| 35~39 |
35~39 |
18% |
| 40~45 |
40~45 |
14% |
| 教育程度 |
Education Level |
|
| 大专 |
College Graduate |
22% |
| 本科 |
University Graduate |
65% |
| 硕士及以上 |
Master Degree Or Above |
10% |
| 其他 |
Others |
3% |
| 40~45 |
40~45 |
14% |
| 职业状况 Occupation |
|
| 国家干部/公务员 |
8% |
| Government Organization Civil Clerk |
|
| 企业/公司中高层管理人员 |
35% |
| Senior/Secondary Graded Managers |
|
| 企业/公司一般管理人员 Supervisors |
28% |
| 高级/中级专业人员 |
15% |
| Senior/Secondary Graded Professionals |
|
| 私营业主/自由工作者 |
5% |
| Self-Operating Owners/Freelancers |
|
| 其他 Others |
9% |
|
|
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生活态度
LIFESTYLE
健康生活态度的女性
Female's attitude towards Health Lifestyle |
同意比例
Agree |
非常关注自己身体是否健康
Pay much attention to own health |
82%
|
以实际行动支持环保
Take action on environmental protection |
75%
|
对环境无害的产品，即使价钱高一些，也会去购买
Willing to spend more on environmentally friendly products |
75%
|
偏爱对健康美容有益的食物
Prefer to buy food which are good for health and beauty |
76%
|
喜欢使用纯天然成分的品牌
Prefer to use brands/products with natural ingredients
|
66%
|
| |
|
新富女性（健康类杂志读者）
Lifestyle 资料来源：新生代市场监测机构的中国新富市场与媒体研究-H3 2006年资料
Information Source：China New Rich Market and Media Study-H3 2006
|
2008年广告刊例
ADVERTISING RATE OF 2008
2008年1月1日生效
EFFECTIVE SINCE JANUARY 1ST, 2008
| 版面四色Size / Position 4 Color |
人民币( RMB ) |
| |
|
| 普通版面Run of Page（R.O.P） |
|
| 全版Full Page |
130,000 |
| 半版竖放1/2 Page Vertical |
90,000 |
| 半版横放1/2 Page Horizontal |
80,000 |
| 杂志前1/3跨页First 1/3 Double Page Spread |
265,000
|
| 跨页Double Page Spread |
230,000 |
| |
|
| 特殊版面Special Position |
|
| 封面拉页Gatefold of Front Cover |
700,000 |
| 封底拉页Gatefold of Back Cover |
550,000 |
| 内页拉页(3页) Gatefold of R.O.P (3 Pages) |
325,000
|
| 封底Outside Back Cover |
350,000 |
| 封二跨版(第一跨版) Inside Front Cover Spread (1st DPS) |
440,000
|
| 第二跨版Second Double Page Spread (2nd DPS) |
420,000
|
| 第三跨版Third Double Page Spread (3rd DPS) |
400,000
|
| 目录前跨页Spread Before Content Pages |
320,000
|
| 跨页内页加厚Double Page Spread Thicken (157gsm) |
330,000
|
| 第一目录对页Facing First Content Page |
190,000
|
| 第二目录对页Facing Second Content Page |
180,000
|
| 书版权对页Facing Masthead |
170,000 |
| 编者言对页Facing "from editor's" Page |
160,000 |
| 封三跨页Inside Back Cover Spread |
270,000 |
| 封三Inside Back Cover |
170,000 |
其他形式Other Format
|
价格另议
To Be Discussed |
| |
|
| 指定版位Available Fixed Position |
+15% |
| |
|
| 汇率兑换EXCHANGE RATE |
|
| 以当日汇率为准 Up to the currency rate |
|
| 广告胶片输出/次 Films Output/Set |
RMB1,000 |
|
|
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订位限期
BOOKING DEADLINE
出版日期前30日
30 Days before Publication Date
截稿限期
MATERIAL DEADLINE
出版日期前25日
25 Days before Publication Date
累计折扣
FREQUENCY DISCOUNT
| 1~3次 |
1~3 Times |
5% |
| 4~6次 |
4~6 Times |
10% |
| 7~9次 |
7~9 Times |
15% |
| 10~12次 |
10~12 Times |
20% |
| 代理佣金 |
Agency Commission |
15% |
|
广告格式规范
MECHANICAL SPECIFICATION
| 印刷Printing |
柯式印刷Offset |
| 装订Binding |
胶脊装订Perfect Binding |
| 网线Screen |
175线(每英寸) 175 lines per inch |
| 稿件Material |
印刷阳片(正字药膜向下) 及有两套四色打稿
Screen color — separated positives right —reading emulsion side
down, 2 sets of progressive proofs |
| 纸张Paper |
封面/ 封底：200gsm 双面铜版纸过光膜
Cover: 200gsm both sides gloss art paper with gloss lamination
内页：95gsm 双面铜版纸R.O.P.: 95gsm both sides gloss art paper |
| 尺寸SIZE |
实际尺寸TRIM SIZE |
| 全版Full Page |
215mm(W)×275mm(H) |
| 半版竖放1/2 Page Vertical |
90mm(W)×236mm(H) |
| 半版横放1/2 Page Horizontal |
185mm(W)×115mm(H) |
| 1/3版竖放1/3 Page Vertical |
60mm(W)×236mm(H) |
| 跨版（非前20页之跨版） Double Page Spread（Any after the first 20 pages） |
424mm(W)×275mm(H) |
封二跨版（第一跨版）及前20页之跨版(416mm(W) ×275mm(H)，分为两单版，即两套菲林，出血位每边5mm)，每单版
Inside Front Cover Spread(1st DPS)&Double Page Spread within the First 20 Pages(416mm(W) ×275mm(H),divided into 2 full pages,i.e.2 sets of films,with 5mm for each bleed edge),Each Full Page of |
208mm(W)×275mm(H) |
封面拉页/封底折页
Gatefold of Front Cover / Gatefold of Back Cover |
422mm(W)×275mm(H) |
| 内页拉页Gatefold of R.O.P |
420mm(W)×275mm(H) |
| 出血位Bleeding 每边各加3mm |
Add 3mm for Each Bleed Edge |
| 订位限期Booking Deadline 出版日期前30日 |
30 Days before Publication Date |
| 截稿限期Material Deadline 出版日期前25日 |
25 Days before Publication Date |
|
|
| |
软性广告设计/ 制作费
ADVERTORIAL DESIGN AND PRODUCTION RATE
| 跨版Double Pages Spread |
RMB12,000 |
| 全版Full Page |
RMB8,000 |
| 半版Half Page |
RMB5,000 |
上述广告制作费用包含的工作内容：
THE ABOVE RATES INCLUDE THE FOLLOWING SERVICES
·概念创意
·撰文
·平面设计(不多于两次的修改，第三次修改每次收RMB500)
·胶片(如因客户要求修改，每次每版收RMB500)
·不超过一个的产品硬照(模特照片或图片库照片或多于一个产品硬照另议)
·Creative Concept
·Copywriting
·Design Layout (Not more than 2 times of corrections to be made, the third correction onwards will be charged at RMB500 per time)
·Films (An extra charge of RMB500 per page will be imposed for any amendment request from clients)
·Not more than one product shot (Extra charge will be further quoted for shooting with models, for stock photos and for over 1 product shot to be taken)
|
客户别册制作价目
SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE (RMB)
| 页数 |
No. of pages |
人民币( RMB ) |
| 8页 |
8pages |
420,000 |
| 12页 |
12pages |
500,000 |
| 16页 |
16pages |
580,000 |
| 20页 |
20pages |
650,000 |
| 24页 |
24pages |
720,000 |
形式Format
骑马钉装订，随刊附送
Saddle-stitch; loose insertion booklet
制作包括Production Includes
·标准摄影及标准模特儿
·内容撰写及版面设计
·印刷及插送费用
·两次免费内容或设计上之更改
·客户特别指定之摄影、模特、纸质、形式或设计要求，以及多于两次的内容修改，将另作额外报价
·Standard photo shooting and standard models
·Copywriting and design layout
·Printing cost and insertion cost
·2 times of free revision on design or content
·Additional costs will be quoted on specified requirements set by clients on shooting, model, paper quality,special format, special design and more than 2 times of changes on content or design layout
版权Copyright
别册的版权为现代传播集团所拥有，如欲取得版权将收取额外费用
Copyright of the Supplement will be owned by Modern Media Group and extra cost will be charged for
acquisition of the copyright
订位限期Booking Deadline
出版日期前两个月
2 months before publication date
截稿限期Material Deadline
出版日期前一个月
1 month before publication date
付款细节Payment
50% 款项须于订位合约签署后支付
50％ down payment should be paid after booking contract is signed
50% 余款须于别册出版日的30天内支付
50％ payment should be paid within 30 days of the supplement publication date |
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季度别册
QUARTERLY SUPPLEMENT
季度别册，Lohas生活话题特集。范围覆盖男士美容、女士彩妆、美容、旅游等内容。
Quarterly supplement on Lohas Lifestyle. Topics on men’s and women’s beauty, travel etc.
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刊登广告制约
TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
开具证明：
·有关注册商标广告，请出示商标注册证；
·药品、类药品、化妆品广告出示省级卫生厅的批准文件；
·招聘广告须经劳动部门或人事部门盖章认可；
·招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须得本报刊同意。
本报刊保留权利，可在任何时间，以任何理由拒绝或取消任何广告。
预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保
障将无效。
广告客户若未能在截稿限期提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠交广告费情况下，本报刊保留向广告客户及/或广告代理同时及个别追讨所负款项的权利。
All advertisements to appear in any publication of Modern Media Group must comply with The Advertising
Ordinance of the People’ s Republic of China.
Certificates Proof Requirements :
·A certificate of registration must be presented when advertising a registered brand name and logo.
·Pharmaceuticals and cosmetics advertisers must present advertising approval certificate from the Provincial Health Department.
·Job advertising requires the approval stamp from the Labor or Personnel Department.
·School advertising must be accompanied by a certificate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising agency of a contract nullifies all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fail to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy
instructions when such conditions violating with the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. |
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